CAN ONE IDEA CHANGE YOUR EFFECTIVENESS BY 29%

If you know of and believe LIMRA, then the answer is yes. Here is a link to an interesting finding by LIMRA.

At times, we all get taken by the “do more stuff” brand of growing your agency. In fact, the first thing I was told when entering this business is that it’s “an activity business.” Do more stuff = see more success. There are elements of truth in that statement, but if you are hoping to transform your business and see your results grow by leaps, then simply doing more activity isn’t the answer. (I realize I just committed industry sacrilege)

How you do what you do is critically more important that how many times you do what you do. World-class athletes are discovering that training less, but in new ways, is far superior to simply training more.

If you’ve subscribed to the more-activity-is-always-the-answer methodology, I wish you luck. If you believe that technique matters, welcome home. You’re now among friends.

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