As I mentioned in a post a few days ago, I planned to shut down access to my free video series on the 22nd. Well, my website design team has a schedule conflict that won’t allow this to happen until the 29th. I guess that means there is one more week for you to access the series.
When I started coaching agents and creating videos, I was confident that I could help others transform their agencies and careers. I still am. But what I have been most surprised at is the belief that many have that it’s just one thing that makes all the difference. Yes, one big idea can have tremendous impact, but it’s many, many things that transform a career.
The biggest idea is this: do one thing and do it very well. Narrow that one thing until it’s an even smaller one thing. Narrow further. You see, in a world where a resourceful person can reach your prospect with a tailored message from anywhere in the world via email, Twitter, Facebook, why would they do business with you, a generalist? Because you’re a nice guy isn’t enough.
One of the main ideas I discuss in my video series is that of niches. Choosing a niche is not just a powerful strategy to focus your efforts, it’s critical to your success (and mine). My advice to others: focus on just one thing and then do many things to build your value proposition for that one thing. Learn to choose.